MARKETING RESOURCES

DATABASES

Choices 3 (Simmons) (Langsam Library Latest Reference (cd-rom) -- link to Library Catalog)
Measures product and brand usage and media exposure and gives demographic characteristics and media usage for users of specific products.

MediaMark Research (MRI+) 
First time UC users need to register for a free account. Once registered an email address and password selected by the user is needed for access. Mediamark Research Inc. is a leading provider of magazine audience data to the advertising and marketing communities. This study surveys the demographics, product usage and media exposure of all persons aged 18 and over in the contiguous 48 states. After you choose a report such as Apparel/Accessories, Automotive, Automotive Aftermarket, Automotive Miscellaneous, Beverages etc.. you will get demographic and media variables and population estimates.

Redbooks (Advertising Agencies & Advertisers)
The Red Books provide data from "Standard Directory of Advertising Agencies" and "Standard Directory of Advertisers". Profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more. Advertiser Information includes: Advertising expenditures by media, current agency, companies with in-house agencies, direct advertisers, internet addresses, fiscal year-end and annual sales, services & suppliers, agency contacts, number of employees, SIC codes, and names of key corporate and marketing personnel.

SRDS Publications
Information on circulation, advertising rates, newspapers, magazines, computer and community publications, radio and television and other media. The library subscribes to the following: Business Publication Advertising Source, Consumer Magazine Advertising Source, Direct Marketing List Source, Newspaper Advertising Source, Radio Advertising Source and TV and Cable Source.

DEMOGRAPHIC DATA LOCATORS

Statistical Resources on the Web--Demographics and Housing (University of Michigan)

Statistical Universe
Find statistical information on U.S. and World demographics, this index covers U.S. Government statistics, International Organizations' statistics, and statistics published in periodicals. The web interface has some full-text and also links to Government sites with data.

DEMOGRAPHIC DATA

American Attitudes: What Americans Think About the Issues that Shape their Lives. (Langsam Library Latest Reference (Print) -- link to Library Catalog)
Examines changes in the opinions of Americans and analyzes the social and demographic trends behind these changes.

American Incomes : Demographics of Who has Money. (Langsam Library Latest Reference (Print) -- link to Library Catalog)
Explores and explains the economic status of Americans. It looks at household income trends by age, household type, race and ethnicity, education, region of residence, and work status. It examines trends in the incomes of men and women by a variety of demographic characteristics.

The American Marketplace: Demographics and Spending Patterns. (Langsam Library Latest Reference(Print) — Link to Library Catalog)
Statistical trends in education, health, income, labor, households, population, spending and wealth.

Best of Health: Demographics of Health Care Consumers. (Langsam Library Latest Reference (Print) -- link to Library Catalog) Large amount of data about health care and the health care consumer in the United States.

Choices 3 (Simmons Study of Markets & Media) (Latest Reference CD-ROM Island-Ask at the Information Desk)
Measures product and brand usage and media exposure and gives demographic characteristics and media usage for users of specific products.

The Complete Economic and Demographic Data Source: CEDDS(Woods & Poole Economics)--(Langsam Library Latest Reference--(Print) link to Library Catalog)
CEDDS contains historical data from 1970 and projections to 2030 of population by age and race, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business. The data and projections are for all counties, states, MSAs, and regions in the U.S.

Consumer Expenditure Survey (BLS) Presents information and data on buying habits of American consumers, including data on expenditure, income, and consumer unit characteristics.

County and City Data Book (Clermont Latest Reference (Print) -- link to Library Catalog. Ask at the Reference Desk. Also available on CD-ROM) Also available on the web
Provides a variety of information on states, counties, cities, and places in the U.S. Data is presented on the following areas: Agriculture, area and population, banks, climate, crimes, elections, government finance and employment, health, households, housing, manufacturers, poverty, retail and wholesale trade, school enrollment and vital statistics.

County Business Patterns  (Langsam Stacks (Print) -- link to Library Catalog) (Also Available in Reference CD-ROM)
Annual series of state and national publications presenting data on number of establishments, total employment and payroll on an establishment basis, with economic activity classification reflecting the principal activity at each individual location.  Data is tabulated based on the SIC classification system.

Demographics USA.  (County ed - Langsam Library Latest Reference (Print) -- link to Library Catalog), (Zip Code ed - Langsam Library Latest Reference (Print) -- link to Library Catalog)
The data includes county outline maps, population and detailed characteristics, the household income distribution, effective buying income, total retail sales and four buying power index series.  It covers retail sales by twelve individual store groups and ten merchandise line categories for both the current year and the previous economic census.  It also presents TV market data and metropolitan and county market projections, for population, effective buying income and retail sales.

Global Market Information Database
Market research reports providing in-depth analysis of consumer, industrial and service sectors. There are approximately 4,500 research reports covering these markets in various countries of the world. Examples are: canned food in the US; Microwaves in the US; Cheese in the United States etc.

Household Spending: Who Spends How Much on What. (Langsam Library Latest Reference (Print) -- link to Library Catalog)
Based on BLS's Consumer Expenditure Survey.  Provides summary & detailed spending patterns based on various consumer groupings such as age, income, household type, and geography.

Lifestyle Market Analyst (Langsam Library Latest Reference (Print) -- link to Library Catalog)
Demographic profiles of 210 Designated Market Areas (DMA's). The report also analyzes lifestyle interests of adults in these DMAs. The report covers three sections: Market profiles, lifestyle profiles, and consumer segment profiles.

Mediamark Research (Requires free registration--but you have to be a UC student or faculty)
This study, surveys the demographics, product usage, and media exposure of all persons aged 18 and over in the contiguous 48 states. After you choose a report such as Apparel/Accessories, Automotive, Automotive Aftermarket, Automotive Miscellaneous, Beverages etc.. you will get demographic and media variables and population estimates.

MSA Profile (Woods & Poole Economics) (Langsam Library Reference (Print) -- link to Library Catalog)
Current regional data, rankings and projections for all metro areas in the U.S.

Rand McNally ... Commercial Atlas and Marketing Guide (Langsam Library Latest Reference Atlas -- link to Library Catalog)
Provides current population, economic and geographic data for the U.S. Has maps, tables and charts of demographic and business data including transportation and communications. Organized geographically including MSAs and Trading Areas.

State Profile. Ohio (Langsam Library latest Reference (Print)--link to Library Catalog)
State Profile has data for all counties and Metropolitan Areas.It contains historical data from 1970 and projections to 2030 of population by age and race, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business.

Statistical Abstract of the United States  (Langsam Library Reference (Print)  -- link to Library Catalog)
This statistical compendium provides a summary of various statistical publications of the U.S.  An excellent starting point for any type of U.S. statistical information needs.

Survey of Consumer Finances
The Survey of Consumer Finances (SCF) is conducted every three years to provide detailed information on the finances of U.S. families.

U.S. Diversity Markets Report (Langsam Library Latest Reference (Print)  -- link to Library Catalog)
Demographics and market profiles for the top 80 DMAs in the US, The U.S. Diversity Markets Report features expanded and updated information about these Diversity markets. The new report will include an update on Synovate Diversity's proprietary Hispanic Acculturation Segmentation, updated buying power statistics, language use profiles, media usage information, product and service usage measures and in-depth Diversity market profiles. U.S. Market Study contains population estimates and projections through the year 2050, demography, and household buying power for the top 80 U.S. ethnic markets.

World Consumer Lifestyles
Lifestyles reports on 60 countries of the world.
To access the reports, click on the tab "Consumers" then on the top right side select the country that you are interested in.

DICTIONARIES AND ENCYCLOPEDIAS

Dictionary of Marketing Communications. (Langsam Library Latest Reference (Print)  -- link to Library Catalog)

The international dictionary of marketing.

Marketing Dictionary (From Monash Univesity)

Marketing Glossary (From Chartered Institute of Marketing (UK))

DIRECTORIES

Agency Compile
Directory of marketing communications agencies on the web. Information that can be found on agencies includes in-depth profiles, work samples and case histories.

The Green Book: Worldwide Directory of Marketing Research Companies and Services
The marketing research companies listed provide coverage ranging from internet/online, advertising, brand and media research, to specialization in major industries such as financial, healthcare, retail, technology and telecommunications.

Bradford's international directory of  marketing research agencies. (Langsam Library Latest Reference (Print) -- link to Library Catalog)
Contact information on over 2700 marketing research agencies, located around the world. Listings include mail, telephone, email, fax, URLs, services offered and contact names for key executives.

Direct Marketing Marketplace(Langsam Library Latest Reference (Print) -- link to Library Catalog)
Over 14,000 individual contacts, and approximately 9,000 direct marketers, service firms and suppliers. DMMP also includes industry statistics, and trends (provided by the Direct Marketing Association) related books and magazines, details on associations and events.

Market Research Company Directory (ResearchInfo)
A listing of market research and market research related companies

Marketing Research Association. Blue Book
Gives detailed information about the industry's facilities and services

Redbooks (Advertising Agencies & Advertisers)
The Red Books provide data from "Standard Directory of Advertising Agencies" and "Standard Directory of Advertisers". Profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agencypersonnel and much more. Advertiser Information includes: Advertising expenditures by media, current agency, companies with in-house agencies, direct advertisers, internet addresses, fiscal year-end and annual sales, services & suppliers, agency contacts, number of employees, SIC codes, and names of key corporate and marketing personnel.

INDUSTRIAL MARKET DATA

For studies, surveys and reports on U.S. Industries  use the information guide: Industry Information Sources

MARKET RESEARCH REPORTS

Business Insights
Market research reports in the areas of: eCommerce/Technology, Financial Services, Healthcare, Consumer Goods, Energy and Human Resources.

eMarketer
eMarketer contains two main segments, 1) Market research on E-Business, E-commerce,  and Online Marketing. Each report combines eMarketer’s original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources. 2) The eStat portion of this database has statistics and graphs on Internet-related topics. Documents in the eStat Database are accessible by Basic and Advanced Search and browseable by subject and data (interactive chart)

Faulkner's Advisory for IT Studies (IT market research reports)
Market research reports dealing with technology and IT studies. Examples are: PDA Phone Market Trends; Linux Desktop Market Trends; Telecommunications in Brazil; Videophone technology Market Trends etc.

Freedonia Focus Market Research Reports
Freedonia Focus Reports provide industry outlook for over 350 industries. Each Freedonia Focus provides access to a wealth of industry insights and analysis including: market size, product segmentation, market segmentation,  product forecasts,  industry composition,  market leaders, and  business trends.

Gartner (IT market research reports)
Gartner presents Market Focus, Market Trends, Forecasts and data on various Information Technology components. To access these reports go to Gartner, choose "Content Type", then choose "Data and Statistics".

Global Market Information Database
Market research reports providing in-depth analysis of consumer, industrial and service sectors. There are approximately 4,500 research reports covering these markets in various countries of the world. Examples are: canned food in the US; Microwaves in the US; Cheese in the United States etc.

IBISWorld
IBISWorld Industry Reports provide in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors at the 5-digit level of NAICS . Reports are updated regularly, and contain: key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook and forecast.

ICON Group Database
ICON Group International is one of the world's largest publishers of global market research and business intelligence. It does so with the heavy use of econometric models and techniques, which produce high value international research and reports. These high-end reports and exportable spreadsheets cover 2,000 product categories across some 200 countries 2,000 cities and over 16,000 companies.

Marketline
Industry sector profiles within countries of the world.

MarketResearch.com Academic
MarketResearch.com Academic presents Full-text market research reports. Two kinds of reports are available, full-blown market research reports and "Market Looks", a 10-15 page data and graphics report on various markets. Topics range from Beverages to Food, from Healthcare to Telecommunications.

Market Research Reports on "STAT-USA"
Market reports from the U.S. Government are available on STAT-USA. To access these reports go to STAT-USA, click on Globus & NTDB. In the box titled: "In Database", change the designation to "Market Research Library", then, in the Quick Search Box type your search, i.e. Computers France.

Mergent Industry Reports
Mergent Industry Reports provide regional coverage for North America and Asia-Pacific. Each report gives a summary and full analysis for the current environment, an industry profile, and market trends and outlook. The reports also include country analysis for these industries.

Mintel Market Research Reports
Market research reports for U.S. and international.  Reports cover a variety of sectors including beauty and personal, health and medical, electronic, consumer goods, lifestyles, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and future and forecasts.   Users are expected to sign a "Conditions of use" statement, and to establish and login into a profile with a UC e-mail address.

Plunkett
Plunkett Research covers industry-specific research portals for several industry sectors from energy to e-commerce and retailing to financial services. Includes market research and trends analysis, glossaries, statistics, company profiles and contacts and industry associations and organizations.

Snapshots (North America)
The Snapshots International Series - North America covers over 600+ reports and is designed to provide an overview of industries and markets. The topics covered are: Market size, Market Segmentation, Market Shares, Company Websites, Market Forecast and Socio-Economic Data.

Standard and Poor's Industry Surveys
The surveys present, in two sections, discussions and analysis on various industries. The Basic Analysis section presents prospects, trends, problems, statistics, tables, charts and comparative company analysis for industries and their major segments. The Current Analysis section provides the latest developments and available industry, market, and company statistics.

MARKET SHARE

LexisNexis Traditional (CD-ROM Station in Langsam Reference) 
Market share information is in the "Market Library". It includes the "Market Share Reporter" data from 1991 - present.

Market Share Reporter on (Business and Company Resource Center)
Market share information is contained in the industry section of the BCRC. Choose the "Industry Icon" from the front page, then enter your SIC or NAICS code and click on "Search Codes", then click on the tab "Rankings", then click on the sub-tab "Market Share". Data goes back to 1996.

TableBase
From the front page select "Concept Term" = Market Share, Select "Industry" = Beer, hit the Search Button.

ABI/INFORM complete


Business Source Complete
Use a keyword search such as (IBM and Market Share) or (Paper and Market Share)

Factiva
Use a keyword search such as (IBM and Market Share) or (Paper and Market Share)

Wilson Omnifile
Use a keyword search such as (IBM and Market Share) or (Paper and Market Share)

Market share data can also be retrieved from many publications listed in the section:
Industry Studies, Surveys and Reports

MEDIA

Broadcasting & Cable Yearbook (Langsam Library Latest Reference (Print) -- link to Library Catalog)
Profiles of 5,000 AM radio stations, 9,500 FM radio stations, and 2,100 television stations in the United States. A station’s call letters, frequency or channel, address, telephone, fax, e-mail, Internet address, ownership, and programming format are all provided. Additionally, more than 1,100 Canadian radio and television stations are profiled, along with more than 5,000 industry service providers from law firms to engineers to industry associations.

CableTelevision Advertising Bureau (CAB). TV Fact Book (Current Year Minus One)

Archival copy of last year's annual is availble online. Covers trends in the cable television industry.

Editor and Publisher Market Guide. (Langsam Library Latest Reference (Print)  -- link to Library Catalog)
Gives data on the market of 1,600 daily newspapers in the United States and Canada. In addition data is given on population, ages and ethnicity, housing, income, education retail sales, etc..

FCC Statistical Reports

Links to various statistical reports available at the Federal Communications Commission.

MediaMark Research (MRI+) 
First time UC users need to register for a free account. Once registered an email address and password selected by the user is needed for access. Mediamark Research Inc. is a leading provider of magazine audience data to the advertising and marketing communities. This study surveys the demographics, product usage and media exposure of all persons aged 18 and over in the contiguous 48 states. After you choose a report such as Apparel/Accessories, Automotive, Automotive Aftermarket, Automotive Miscellaneous, Beverages etc.. you will get demographic and media variables and population estimates.

OECD Communications Outlook. Annual  (Go to Source OECD and search for "OECD Communications Annual)

The OECD Communications Outlook provides an extensive range of indicators for different types of communications networks and compares performance indicators such as revenue, investment, employment and prices for service throughout the OECD

Choices 3 (Simmons) (Langsam Library Latest Reference (cd-rom) -- link to Library Catalog)
Measures product and brand usage and media exposure and gives demographic characteristics and media usage for users of specific products

Willings Press Guide. (Langsam Library Latest Reference (Print) -- link to Library Catalog)
In 3 volumes - UK, Western Europe and World. References website and broadcast media information. Information includes target audiences, advertising rates and e-zines. Also includes Eastern Europe, China and South American countries.

PUBLIC OPINION SURVEYS

Polls and survey resources available at UC are listed on the following page: Public Opinion Surveys

WEB GUIDES

DM Plaza: Information for the Direct Marketing Industry   
Marketing and International Business Links        
Mouse Tracks          
University of Texas Advertising World     
Know Marketing    

WORLD MARKETING

Doing Business Guides:
Guides for doing business in various countries. Can be located in the Library Catalog by Typing the phrase: " Doing busines (name of country)" , i.e. "Doing Business Japan"

Global Market Information Database
Market research reports and statistical data providing in-depth analysis of consumer, industrial and service sectors. There are approximately 4,500 research reports covering these markets in various countries of the world. Examples are: canned food in the US; Microwaves in the US; Cheese in the United States etc.

ICON Group Database
ICON Group International is one of the world's largest publishers of global market research and business intelligence. It does so with the heavy use of econometric models and techniques, which produces international research and reports. These high-end reports and exportable spreadsheets cover 2,000 product categories across some 200 countries 2,000 cities and over 16,000 companies.

Marketline
Industry sector profiles within countries of the world.

NTDB (National Trade Data Bank) on STAT-USA
International market research reports, current and historical trade-related releases, trade opportunities, and country analysis.

Trade Shows Worldwide. (Langsam Library Reference (Print) -- link to Library Catalog)

World Consumer Lifestyles
Lifestyle reports on 60 countries of the world.